Hey, I'm Alejandra
Product Designer focused on
I design and optimize critical user flows, from onboarding to payments, helping digital products reach their full potential.
How I approach design
Design as a business tool, not just a visual layer
I focus on identifying friction points in critical flows and turning them into opportunities for growth.
Every decision is guided by impact: reducing drop-offs, simplifying complexity and aligning user needs with business goals.
Conversion-driven design
I optimize flows that directly impact business performance, reducing drop-off at critical touchpoints.
Complex product thinking
Experience designing across regulated environments and multi-market platforms.
AI-accelerated workflow
Leveraging AI to explore, iterate and validate solutions efficiently.
End-to-end ownership
From UX strategy and information architecture to high-fidelity UI and dev handoff.
